Ikea plays supporting role again, this time in guerrilla soap opera

Ikea was the unlikely backdrop to a cutesy scene in the indie hit (500) Days of Summer, and now it's the unlikely backdrop to what can only be described as a guerrilla soap opera as well. Ikea Heights, a soap satire on YouTube, was supposedly shot secretly within an Ikea in Burbank, Calif., without the company's knowledge or consent. Truth be told, it's shot with a crappy digital camera, and doesn't really showcase the furniture all that well anyway, so it's plausible that Ikea really wasn't involved. (A rep from Ikea's agency, Deutsch, could not be reached for comment.) The store setting provides a surreal mise en scene for standard genre scenarios like infidelity, a lost brother and murder. Watch a few episodes and you'll never look at an Ikea bedroom set or Baby Foto studio the same way again.

—Posted by Todd Wasserman