« Pickpockets hired to carry out shady guerrilla campaign in U.K. | Main | Ronald McDonald reveals his inner sadist in a PETA spoof video »

August 24, 2009

Whatever state you're in from the wine, please recycle the cork

Posted on Mon Aug 24 2009


While there has been plenty of talk about recycling wine bottles, no one has really spent much time worrying about what goes in them—namely, corks. ReCork America is hoping to change that. It has partnered with American Airlines and its Admiral Lounges, as well as the food and facilities management service Sodexo, to form a wine-cork recycling program. Corks from passengers looking to tie one on before a flight will be collected and recycled. The program is sponsored by Corticeira Amorim, which has been harvesting cork since the 19th century. (Allegedly, cork trees can be harvested every nine years during their 150 lifespan. Who knew?) A spokesperson for ReCork America says 13 billion wine corks are sold into the world market each year. This program is an effort to keep them out of landfills. "It is designed to return some of those corks back into useful products such as footwear, flooring and even soil amendment in compost. ... Cork is a natural retainer of CO2 and helps fight global warming. What's not to like about cork?" Well, considering it's usually accompanied by a light buzz and a good meal—not much. 

—Posted by Kenneth Hein


Related Posts with Thumbnails



search Brandfreak


Enter your email address:

Delivered by FeedBurner