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August 11, 2009

Use Downy, and weirdos at the laundromat will sniff your boxers

Posted on Tue Aug 11 2009

If you're teetering on the edge of perverse, Procter & Gamble's Downy will push you over to the dark side. In this Spanish-language spot for the fabric softener, via Wing in New York, a man in a laundromat is drawn to the Downy Ultra scent wafting over from the guy next to him. He walks over and takes a deep sniff of the guy's boxers, but soon learns, much to his chagrin, that the shorts owner hasn't put them through the wash yet. "Long lasting scent," says the copy. I'm not sure why he would have felt more comfortable sticking his nose in someone's clean underpants. In the aftermath of this, I assume the guy either cleaned his nose with industrial-strength cleaning solution or discovered his true calling as an underwear thief. Regardless, he has Downy to thank.

—Posted by Elana Glowatz


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