« 'Beautiful Life' is about runway models, but ads skimp on clothes | Main | A mystery is solved, as Pinkberry reveals just what it's made of »

August 20, 2009

Toyota plants big Prius flowerscapes next to California freeways

Posted on Thu Aug 20 2009

Prius

The 2010 Toyota Prius is being promoted with flowers—up to 180,000 of them, to be exact. The automaker is creating nine "harmony floralscapes." The first, which used 20,000 flowers, was unveiled this week alongside the Pasadena Freeway in downtown Los Angeles. Greenroad Media has found a way to recreate images using its "Living Pixel" technology and living flowers. In this case, what looks to be an orange Prius sits within a sun, using 60 feet of flowers. The floralscapes are required to be non-commercial in nature, so the designs are meant to capture the essence of Saatchi & Saatchi L.A.'s "Harmony Between Man, Nature and Machine" campaign for the Prius. Seven floralscapes, in a number of different designs, will be planted in L.A. Two will pop up in San Francisco. Only organic and reusable materials were used for the project, as well as non-potable water and solar electricity. Makes sense. It's not like Prius is going to hire a gas-guzzling prop plane to write "Buy a Prius!" in the summer sky.

—Posted by Kenneth Hein

Comments

Related Posts with Thumbnails

FACEBOOK


SITE SEARCH

search Brandfreak





SUBSCRIBE VIA E-MAIL

Enter your email address:

Delivered by FeedBurner


BLOGROLL