Sony's social-media addicts suffer (and cause) psychic distress

Another rehab for Amy Winehouse to avoid. In this pointlessly long ad for the Sony Vaio W Series notebook, members of the Social Media Addicts Association meet in a gymnasium to share stories about hitting rock bottom and fighting the temptation of Facebook, Twitter, etc. Don't worry, it's no tear-jerker. It's also not much of a laugh-jerker, even with a supporting Web site dedicated to the fake AA-style group. When the new Vaio is finally introduced at the end of the spot (if you stuck around that long), the copy says the computer is "Not approved by S.M.A.A.," presumably because it's a good vehicle to enable such a severe affliction. Two and a half minutes for that? I wish I'd spent my time Tweeting.

—Posted by Elana Glowatz