As long as some cheeky chap doesn't invite me to cough up 10 cents for a "moneystache ride" to boost his lottery-ticket budget, I guess I'm cool with Colle+McVoy's new campaign for the Minnesota State Lottery. The TV and out-of-home campaign features folks sporting the "moneystache" made famous by Mr. Monopoly and other game elements to support the Mega Monopoly Scratch Game. The tag: "Grow your moneystache." A 30-second television spot broke on Tuesday. In it, an underling visits a female executive's office to ask a question, and notices that she sports something resembling a milk mustache. Each time she looks up from her desk, her lip liner looks a bit puffier, and finally blossoms into a handlebar 'stache that's part John Bolton, part feral Chia Pet. Other components of the campaign include red plastic Monopoly "hotel" bus shelters and moneystache mirror clings in bars and restaurants. But we'd really like to know if they're handing out "Get out of jail free" cards.
—Posted by Becky Ebenkamp