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August 03, 2009

Mattress dominoes brings a sleepy British bed company to life

Posted on Mon Aug 3 2009

Woo. Ugh. Oof. Ahh. Yeah, baby! And ... cue the old-fashioned saloon music. This homemade video of bored factory workers attempting a world record in mattress dominoes doubles as a nice little ad for the company, the U.K.'s Bensons for Beds. Each person stands in front of a mattress, and one by one they get knocked down with it and issue hilarious guttural noises. When the last person is knocked backward, a tune comes on that you might have heard in the Old West (a little ironic for a British company, don't you think?), and the guy lies on his mattress as it rolls along a conveyor belt. Others equip him with a blanket, pillow and sleep mask. He eventually slides into the back of a truck, a woman gets into the bed with him (oh, those racy Brits), and the doors close to display the company's logo and information. Wait a second. Was I just watching a commercial? Although the song sequence reminds me a bit too much of a Yakety Sax high-speed montage, this ad is funny and original. For an extra laugh, watch it again with your eyes closed.

—Posted by Elana Glowatz

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