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August 31, 2009

Classic literature getting repackaged to appeal to 'Twilight' fans

Posted on Mon Aug 31 2009


Take a classic piece of literature, add some monsters and create an everything-old-is-new-again phenomenon. It worked for the Jane Austen-meets-horror-flick mash-up Pride and Prejudice and Zombies, and will surely spawn another hit with the upcoming release of Sense and Sensibility and Sea Monsters. So, why not use a hunky modern vampire to sell Emily Bronte's Wuthering Heights? The novel, cited in the Twilight series as the favorite read of undead heartthrob Edward Cullen and his human soulmate Bella Swan, has gotten a sleek new cover and tagline, "Love never dies," in the U.K. "Love the Twilight books? Then you'll adore Wuthering Heights, one of the greatest love stories ever told," says the synopsis at retailer Waterstone, where the tragic novel has sold 10,000 copies, doubling the usual Penguin Classic sales and becoming the year's best-selling classic. It's a brilliant bit of coattail marketing, not to mention deft repackaging. But the 1847 story ain't no Twilight. Feedback has harped on the "bitterness and pain" in the classic, with tweens finding out there's no happily ever after for Cathy and Heathcliff. Love bites, indeed.

—Posted by T.L. Stanley


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