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July 01, 2009

Smokey Bear, 65, can still kick your irresponsible, oblivious ass

Posted on Wed Jul 1 2009

Smokey Bear turns 65 this year, and to celebrate the beloved forest-fire-prevention mascot reaching retirement age, the Ad Council, the U.S. Forest Service and the National Association of State Foresters are running a slew of new PSAs on TV and online. Several spots by Draftfcb show a CGI Smokey teaching people better habits around forests. (They've posted some classic ads online, like this one with Smokey impersonating a sexy woman.) Since his introduction in 1944, Smokey has been credited with helping to reduce the number of acres burned annually by wildfires from 22 million to 7 million. Also, three out of four adults can instantly recall Smokey's favorite phrase, "Only you can prevent wildfires." Still, wildfires remain a problem, and this longtime trooper won't be retiring anytime soon.

—Posted by Elaine Wong

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