Microsoft's Office 2010 software to redefine action and adventure
Posted on Mon Jul 13 2009
Coming soon to a computer near you: Microsoft Office 2010. The software company wants to disabuse you of the notion that it's all about ho-hum Word documents and Excel spreadsheets. Instead, picture Office 2010: The Movie, which looks like a Matrix sequel with the actors running around yelling about margins and fonts. We wrote about the teaser trailer back in May. Above is the full-length version. At first, it seems less an advertisement and more a project of some film majors with a lot of free time on their hands. I thought it would be corny, but it actually delivers more than a few laughs, particularly when it evokes "Clippy," the much-hated paperclip guide, who bought the farm in 2004. At the very least, Microsoft's marketing of late provides a sharp contrast to Apple's. Apple may be cooler, but Microsoft knows how to laugh at itself.
—Posted by Elana Glowatz


