When it rains, he pours

Ladybird Johnson may be rolling around in her grave screaming "blight!" but this bleeding billboard has purportedly saved lives in Papakura, New Zealand. Highway deaths typically increase around Easter during the area's rainy season, so agency Colenso BBDO, Auckland, created pro bono billboards to remind drivers to slow down and "drive to the conditions" during inclement weather. The gimmick? When the rain kicks in, the ads leech "blood" thanks to a material embedded in the billboard, which give the boy a weepy and grisly post-accident appearance.

—Posted by Becky Ebenkamp