Is that Joseph Gordon-Levitt and Zooey Deschanel in an Ikea ad?
Posted on Thu Jul 30 2009
Playing "house" isn't just for children anymore. In this Ikea commercial (viewable after a pre-roll ad), young lovers played by indie-film stars Joseph Gordon-Levitt and Zooey Deschanel hit Ikea and mess around in the various full-room set-ups. After dinner in the kitchen section, they run past a sea of couches and get cozy on a bedroom set. The spot plays with the popular notion that a joint trip to Ikea is a sign that a couple is settling down, an idea that's become somewhat of a punch line among the terminally single. Oh, wait a minute ... sorry, this isn't an Ikea ad but a clip from the new rom-com (500) Days of Summer. The Swedish furniture chain exchanged a day's shooting in its Burbank, Calif., store and $10,000 in Ikea goods for this intense product placement. Particle board never looked so glamorous.
—Posted by Elana Glowatz
