10 ad campaigns that actually make you want to leave the house
Posted on Thu Jul 2 2009
Somehow, "Gettin' lucky in Kentucky" didn't make the list of the all-time top-10 travel campaigns, as chosen by Forbes. What kind of crazy oversight is that? Oh well, it was always more of an unofficial slogan for my home state anyway, better suited for cheap T-shirts than ads aimed at selling the Bluegrass State to the world. Forbes went with the iconic for the most part, with some new ads thrown in, picked by a panel of media and travel experts. They decided, not surprisingly, that the recently re-launched Las Vegas tagline, "What happens here stays here," is the best of the best. The rest? There's some nostalgia like, "Virginia is for lovers," which was obviously a much better choice than the original idea, "Virginia is for history lovers." Booooring. Also included: Paul Hogan's pre-Crocodile Dundee commercials for Australia telling us to "Put another shrimp on the barbie"; Alaska's bucket-list-inspired tagline, "B4UDIE," and the current music-infused "Incredible India." The piece includes a story about how desperately the travel industry is trying to court us for our scarce vacation dollars.
—Posted by T.L. Stanley
