You can do a whole lot more for a Klondike bar in new campaign

Finally, some good old-fashioned Klondike entertainment. The Unilever ice-cream brand is out with a new campaign promoting the addition of 25 percent more chocolate coating to six of its bars. In addition to the disturbing TV spot shown here, it has launched a video-game microsite created by Story Worldwide. Over at Klondikebar.com, visitors can play "The Adventures of Khaki Pants Pete" and drool over Klondike bars in his mini-fridge. Chapter one, the first of a four-part series, shows Pete moving into his family's new suburban home, only to lose his "man card." Klondike fans must help him get it back. (The trick is to get Pete to maneuver through a series of "somewhat uncomfortable, yet hilarious" situations.) Still to come: a Facebook app and "Man on the Street"-type Klondike videos. Ah, what won't we do for a Klondike bar?

—Posted by Elaine Wong