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June 30, 2009

Trojan condoms hitch wild ride with Cobra Starship music video

Posted on Tue Jun 30 2009

Good girls go wild sometimes, but they do it with condoms, at least according to a new Cobra Starship music video that premiered Monday on MTV. There are a few things going on here. First, Church & Dwight's Trojan brand paid for product placement in the pop band's "Good Girls Go Bad" video, which stars white-hot gossip girl Leighton Meester. (She sings!) The marketer says it doesn't usually pay to play, though the price of the deal remains under wraps. And second, the placement represents another layer of preaching to the not-yet-converted for Cobra Starship, whose members shot a Trojan-branded PSA during last summer's Warped Tour telling people to wear condoms. The first people who should check out this video? Those bed-hopping high schoolers on Gossip Girl.

—Posted by T.L. Stanley


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