Mexico's had a lot to deal with lately: horrific violence wrought by drug wars, the swine flu, its share of the global economic slowdown. That's the backdrop for this Coca-Cola ad, which uses the song "Tomorrow" from the musical Annie, sung here in Spanish, to great effect. What sounds treacly in English is unexpectedly moving and effective in this version, especially when mouthed by a cross-section of that country's population, including students, factory workers, a weatherman and a cute little girl with a great set of pipes. Coke's U.S. ads may not be striking the chord they used to, but this ad and a previous one from Spain show the brand translates very well in Spanish. Via JWT Anxiety Index.
—Posted by Todd Wasserman