Soak up the knowledge at Dos Equis' Most Interesting Academy
Posted on Tue Jun 2 2009
Looking to save big bucks on summer college courses? If you're over 21, you might consider enrolling in The Most Interesting Academy from Dos Equis. The interactive Web site, created by Euro RSCG, plays off the beer brand's "Most Interesting Man in the World" ads, which went national earlier this year. Here, knowledge seekers can learn everything from "Circumnavigating the Globe" (just remember, the first man who tried to do so died), "The Art of the Bluff" and "Survival in the Modern Era." (Does that come with a crash course in how to survive a recession?) The first two courses are live right now, with more rolling out over the summer. Completion of the program earns one the distinction of "Academy Apprenticeship," where you get some one-on-one training and the privilege of serving as brand ambassador at Dos Equis events. Hey, do we get a free beer with that?
—Posted by Elaine Wong
