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June 10, 2009

Microsoft's IE8 browser treats disorders you didn't know you had

Posted on Wed Jun 10 2009

You know that feeling you get that you're missing something on the Internet? If you could visualize it, it would look a lot like a pudgy Indian guy in a silver unitard. This mock PSA for Microsoft's Internet Explorer 8 browser warns that the condition known as F.O.M.S. ("Fear of Missing Something"), if left unchecked, can lead to bizarre, hallucinatory confrontations with just such a person, whose idea of a taunt is, "Oh no! You lost a bidding war on a decorative bowl!" A second parody introduces another disorder, S.H.Y.N.E.S.S. ("Sharing Heavily Yet Not Enough Sharing Still"), which the new browser can also treat. It shows a zaftig lady obsessed with forwarding LOLcat pics (every office has a woman like this), and is pretty realistic in depicting how such e-mails are received. "I hate you, Mary," says the recipient. Indiana agency Bradley and Montgomery did the spots. They also star Dean Cain, who displays Airplane-esque deadpanning ability. Who knew he was funny? Who knew Microsoft was funny?

—Posted by Todd Wasserman


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