Justin Timberlake touts another sleek package: 901 Silver tequila

For 70 years, the heart of the agave plant has been cooked, crushed, fermented and triple distilled to produce the smooth and slightly sweet magic of 901 Silver tequila. And which lucky star is bringing this sexy back on the market in a sleek new package? Mr. Dick-in-the-Box himself, Justin Timberlake, of course! In fact, 901 Silver tequila is named after the (901) area code of the artist's hometown, Memphis (in spite of tequila's origins in Jalisco, Mexico). That said, J.T. was spotted launching the new tequila at a trendy New York club, showing off his Southern swank with a rager that lasted until 11 p.m! If a Timberlake rep is correct and "901 is that time of night when your evening is ending but your night is just beginning," then is 11 p.m. that time of the night when you pay the models for making you look suave, put away your think glasses and noir hat, and climb into bed with your bodyguards? 901 Silver will put you back 40 bucks regardless, and as with all tequila, is the throat burn and throbbing headache worth looking cool for a night you can't remember? Think about it, kid.

—Posted by Allison Shafir