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June 11, 2009

Iraq visit hasn't dampened Stephen Colbert's marketing humor

Posted on Thu Jun 11 2009

Even a weeklong deployment in Baghdad hasn't put a crimp in Stephen Colbert's rampant and intentionally over-the-top product shilling. After having his head shaved on Monday night's episode, the star of The Colbert Report said on Tuesday night that he found a logo for Pepsi's Amp energy drink branded into his now-fuzzy pate. Comedy Central has been selling that space to advertisers without his knowledge, he claimed, and only the haircut by General Raymond Odierno, Commander of the Multinational Corps, exposed it. Aside from Tina Fey, who tweaks the nose of sponsors while gladly taking their money for brand integrations in her sitcom, 30 Rock, Colbert is one of the few people who can get away with Wayne's World-esque product placement. Glad to see the change of venue hasn't dulled his marketing humor, which included loving shots of the Pepsi drink and Colbert mentioning that "it's all about the thrill and excitement of what's up next."

—Posted by T.L. Stanley

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