In 2004, Malcolm Gladwell wrote an article for The New Yorker that profiled an entrepreneur trying to break into the ketchup market. The article concluded by surmising that ketchup is one of those products that can't really be improved—people like it the way it is. While that may be true of the condiment itself, there's plenty you can do with the ketchup bottle, as this Heinz ad from Germany demonstrates. For instance, they make great percussive devices, which can be punctuated by the occasional squirt. And you can also blow into them and stuff. It's a strange pitch for a well-known product, and I'm not sure having this hairy guy pawing and putting his mouth all over the product makes it more appetizing. But then again, as Gladwell demonstrated, nothing will.
—Posted by Todd Wasserman