Get ready to drink and/or eat some nice Bud Light Golden Wheat

Bud Light Golden Wheat sounds like the worst breakfast cereal ever. But don't worry, it's just another lackluster beer from Anheuser-Busch. The move to wheat is partially an attempt to follow the market, as wheat beer has become more popular among drinkers due to its robust flavor. But A-B is going through an expansion period anyway. It launched Bud Light Lime last year with positive results, and Budweiser upgrade American Ale was introduced last fall. This experimentation is, of course, meant to bring in new customers and keep the current ones interested, but it also helps that these specialty beers are more expensive than A-B's regular brands. And there's certainly nothing wrong with trying new things in an economic climate where stagnation of any kind is shunned like leprosy. Don't try anything Crystal, though. That never works.

—Posted by David Kiefaber