Baristas are calm under pressure thanks to Frosted Mini-Wheats
Posted on Thu Jun 11 2009Many years ago, a classic ad for Volkswagen's Beetle asked the question: How does the snowplow driver get to work in the morning? By driving a Beetle, of course. (The only version of the ad on YouTube is in German, but you still get the gist.) A more contemporary version of the ad asks: How does the barista get herself wired for the morning rush? The answer in this case is by eating Kellogg's Frosted Mini-Wheats. But Kellogg might want to watch its back: The FTC has come down on claims that Mini Wheats improve children's attentiveness by 20 percent. This ad makes pretty much the same assertion, but for adults. As an amateur nutritionist, I'd like to add my two cents: Eating a big bowl of carbs and sugar will keep you peppy for an hour or so, but you're likely to crash after that. You're better off with some protein in the morning, like maybe some eggs. I'm sure that's what the VW driver ate way back when.
—Posted by Todd Wasserman


