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May 22, 2009

Yes, it's come to this: WD-40 has started its own social network

Posted on Fri May 22 2009

Wd40

Ooh, baby, baby, it's a wild world. And we all have to bond together on these Internet social systems so we know we're not alone. As time marches on, social networks evolve from global gathering grounds to cul-de-sacs devoted to specific interests. You might join a network of crafters. I might flock to a hub where people debate the meaning of Beatles lyrics. But seriously, folks, has it devolved to the point where we need a social network devoted to the type of lube one might use to silence a squeaky wheel? Yes, the WD-40 Co. has launched The Money-Saving Tool community. At this budding Peyton Place of cyberspace, members are encouraged to share money-saving tips and tricks—through stories, photos, videos, what have you—to show the creative ways they protect their investments and avoid paying for expensive repairs or replacement goods. According to the WD-40 Web site, the substance boasts more than 2,000 uses. As a virtual welcome wagon during the site's launch earlier this month, WD-40 offered the first 40 community residents a value pack containing its WD-40 Smart Straw can, WD-40 Big Blast can and WD-40 No-Mess Pen assortment.

—Posted by Becky Ebenkamp

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