Waking up with the King is no longer such a pleasant experience

Say, is that Bam terrorizing his poor dad in the middle of the night with yet another marginally funny and completely humiliating Jackass stunt? No, it's the King waking up some poor unsuspecting guy who may never sleep another wink after seeing that plastic freak standing over his bed. (The commercial, one of three new ambush-style spots, touts Burger King's late-night menu). If you ask me, the whole "gotcha" ad genre is wearing pretty thin. Don't look now, you've been punked! So is the grainy, hand-held shot-by-amateurs (not a slick, award-winning ad agency) ruse. Must mean I'm not the demo—young, male fast-food "heavy users" think this kind of prank video is an absolute gut buster, I'm told. It's not the first time The King invaded someone's bedroom space, and it probably won't be the last. Lock your doors, fans.

—Posted by T.L. Stanley