MVP award will only stoke commercial fever for LeBron James

LeBron James is now officially the most valuable player of the National Basketball Association. Perhaps more important, he is now arguably the MVP of funny TV commercials. While most of Peyton Manning's ads (the Colts quarterback was the former ubiquitous top athlete adman) have now come and gone, LeBron's State Farm ads never get old. Not only did he star in one of the top spots in AdweekMedia's March Adness competition (as a supposed new member of the Cleveland Browns), his most recent State Farm spot continues to entertain. In the ad, burglars bust into his friend's truck and steal everything but a Kid 'n Play CD. (Perhaps it's extra funny to me because I too had thieves swipe everything in my car except for a John Cougar Mellencamp "cassingle," which they placed on my driver's seat to mock me.) Now, with the MVP honor bestowed upon King James, expect many, many more ads starring the Cleveland Cavalier.

—Posted by Kenneth Hein