Miracle Whip will not just sit there quietly like that pathetic mayo

Add Miracle Whip to the list of low-budget foods feeling inspired by the shaky economy, and the reined-in consumer spending habits therein, to strike out in a new direction. Or don't. Frankly, we aren't sure if they're reinventing themselves or not. They seem to think so. "We have reinvented Miracle Whip" is a direct quote from one of their spokespeople. But while its Zingr online initiative is interesting, the new Miracle Whip ad campaign from mcgarrybowen markets the product as "the downscale sandwich spread [millennials] grew up with," which betrays the idea of transformation somewhat. One would think they might draw on their own currently relevant history instead. Miracle Whip was introduced during the Great Depression as a low-cost alternative to mayonnaise, premiering at the Chicago World's Fair in 1933. Spinning that as proof that Miracle Whip sustained us during rougher times than these would be uplifting and, more important, free of the insipid "Hey, kids, remember the '80s?" crap everyone else is doing.

—Posted by David Kiefaber