Microsoft takes aim at Apple's RAM in fourth 'Laptop Hunters' ad

This latest ad in Microsoft's "Laptop Hunters" series from Crispin Porter + Bogusky points out, while helping stripey filmmaker protagonist Sheila find a laptop for under $2,000, that Macs don't have much RAM. Which is, for once, a valid nitpick from Microsoft. Macs have a great operating system and superior editing software across the board, but their computers don't come with enough memory for any of it to work properly, and haven't for ages. And God help you if you're a writer. Apple word processors crash harder than Nick Hogan. But this ad doesn't linger on what's bad about Apple products, preferring to emphasize the basics about what makes PCs so great. It may not be as "punchy" as previous ads in the series, but that just means I didn't want to punch everyone involved with it, for once.

—Posted by David Kiefaber