Kodak, Carol Brady battle Lackus Appreciatus for Mother's Day

Sure, you could buy your mother a beautiful bouquet of flowers for her special holiday that falls on May 10, but why bother? You're just going to wind up throwing an errant basketball shot and breaking her favorite vase. (And she always said, "Don't play ball in the house.")
  Well, Florence Henderson, aka Carol Brady, aka The World's Most Perfect Mom (TV or Not), is the star of this Kodak Mother's Day promotion created by ad agency Ogilvy in New York. Henderson stars in this mock PSA and gives an emotional plea for a condition that afflicts moms and caregivers everywhere whose contributions go unnoticed: Lackus Appreciatus. She then directs visitors to the Kodak gallery, where 1 million free Mother's Day cards are offered up to ungrateful Marcia Marcia Marcias, Johnny Bravos, Peter "Scoop" Bradys and whichever multiple personality Jan is trying on this week.
  In addition to the viral vids and the sitelet, where visitors can use their photos to personalize a Mother's Day card, Kodak Gallery's Mom-a-Thon will be promoted via Facebook, Twitter and other social media.

—Posted by Becky Ebenkamp