Kimberly-Clark's Pull-Ups brand shines a light on potty training

Kimberly-Clark has sent a camera crew on the road as part of a new webisode series that shows the realities (ugh!) of potty training. Much like its Depend underwear for men and women campaign, the Pull-Ups Potty Project uses a straightforward, tell-it-like-it-is approach. (K-C says consumers want the real stuff—no bull—when it comes to advertising in a recession.) One video shows a dad telling his daughter to "take a deep breath," with hopes that the "poo" will finally come out. "I'm done," insists another child, but his mom replies, "No, you're not." Point is, the faster you get your child potty-trained, the sooner you can say good-bye to Pull-Ups. Oh, don't we all miss those diaper days (minus the rash, that is)?

—Posted by Elaine Wong