Microsoft really seems to be coming alive, marketing-wise, lately. For years, you didn't hear much about them, and now they're all over the place. This push for Office 2010 is one of the company's more recent efforts. A 30-second mock trailer for the applications suite preps the viewer for something more along the lines of the fourth installment of the Matrix, as it sets the scene: "There are 5 billion working people in the world," bellows the announcer. "In 2010, their hero will arrive." Yay! More PowerPoint! All of this leads the curious viewer to a Web site where you can download the movie version, which I'm sure is really good, but to watch it you have to download Silverlight, and that didn't work with the Macs we use here at BrandFreak. Good luck with that viral video, Microsoft!
—Posted by Todd Wasserman