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May 22, 2009

Hyundai will do anything to help you, short of wiping your butt

Posted on Fri May 22 2009

Desperate times call for desperate measures—a cliché that comes to life in this Hyundai spoof. The video starts off like a typical car commercial with the narrator posing the question: "In times like these, buying a new car is a big commitment for most people, so what about the company that's selling it to you? How committed are they?" The video then introduces the Hyundai Assurance, an actual deal offered by the car maker that allows consumers to return a vehicle if they can't pay for it due to job loss or disability. That's when things get really desperate—both for Hyundai and for the consumer—as both the customer problems and company incentives get more and more outlandish. With auto companies desperately trying to stay afloat, I wouldn't be surprised if they started offering some of these incentives to consumers. Now I regret selling my Hyundai Elantra last month, 'cause I could really go for a free Denny's breakfast.

—Posted by Elena Malykhina

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