Hollywood-obsessed 7-Eleven preps for role in 'Terminator' flick
Posted on Mon May 4 2009
Maybe it's time for 7-Eleven to get a SAG card. The convenience-store chain will become even more ubiquitous this summer, this time on the big screen. It will get valuable face time in the much-anticipated sci-fi action flick Terminator Salvation, with members of the Resistance taking refuge in a worse-for-wear version of the retailer (shown above). A big battle scene happens with the store's sign clearly visible in the background. And it's not just a cameo. The marketer is extending its on-screen exposure by promoting the Warner Bros. release with an Apocalyptic-Ice-flavored Slurpee, 3-D collectible cups, character straws, an online sweepstakes and licensed swag.
The chain also appears in X-Men Origins: Wolverine, with The Blob taking a swig from a Slurpee in a key fight scene. (There was an accompanying monthlong in-store promotion with that, too, continuing the savvy marketer's cozy relationship with Hollywood). And that may not be the end. A company exec hints there are more feature-film roles to come. Now, what the studios will want to know: Work for scale?
—Posted by T.L. Stanley
