El Pollo Loco's grilled-chicken challenge to KFC, which started off as your run-of-the-mill goading campaign, is actually getting interesting—thanks to some apparently boneheaded moves by KFC execs. Since KFC entered its turf, EPL has repeatedly asked its rival to participate in a grilled-chicken taste test to see whose product is better. KFC still hasn't officially responded. But this video alleges that execs from KFC corporate have been calling EPL's consumer-hotline number at (877) EPL-STEVE and leaving messages pretending to be ordinary folks impressed by KFC's new grub. The execs pretend to be from California, but the caller ID suggests otherwise—as do their ignorance of California slang. "Prank calls from KFC. How professional. Guess if they had better grilled chicken, they wouldn't be so chicken," the video concludes. KFC doesn't seem to be taking the allegation seriously. A rep there even worked a pun into her response telling Chain Leader magazine, "We're 'grilling' our employees to see if any have been doing any undercover dialing."
—Posted by Elaine Wong