Coca-Cola cans can't wait to sweat on the beach all summer long

Coca-Cola has debuted some new just-for-summer can designs featuring traditional warm-weather imagery like a grill, sunglasses, a beach ball, a row of surfboards and the American flag. The general consensus at TheDieline.com, where you can see the cans in greater detail, is that the sunglasses are the coolest-looking design, and we're not inclined to disagree—it's very clever and crisp. The beach ball turned out pretty well, too, and the grill isn't as bad as the peanut gallery makes it out to be. The surfboards would have been great if that weird seam didn't run through the script logo, and the flag, while an appropriate tie-in to the 4th of July, just looks forced. Still, it's a little something extra to spice up Coke's aesthetics, and we like it. They have special designs for Christmas, too, but we wonder if they might extend this into other holidays like Halloween or Valentine's Day. They should stay away from Labor Day and Yom HaShoah, though, unless they're specifically atoning for the company's past. Thanks to @TLA_Kate on Twitter for the link.

—Posted by David Kiefaber