Bottles filled with Ikea stuff 'mysteriously' wash up on beaches

Years ago, Sting told the story of his message in a bottle. It seems he sent out his SOS to relay the fact that he felt lonely. Well, wasn't he surprised when "100 million bottles" washed up on the shore. It was definitely a poignant tale that spoke to the deep yearnings within each of us. Now, years later, Ikea is sending out its own messages in a bottle, but the message here is: Buy Ikea products. Four- to six-foot bottles containing Ikea chairs and other bits of furniture have "mysteriously" washed up on the beaches of Tampa, according to a Deutsch rep. This follows other Ikea guerrilla stunts like its subway-beautification project in Kobe, Japan, last year. The bottles will no doubt get attention from beachgoers, though they might prefer a free Ikea chair to sit on instead.

—Posted by Todd Wasserman