NBC's '30 Rock' gives its latest batch of free love to the Slanket

The NBC show 30 Rock has a well-earned reputation for trying to pass off product placements in a tongue-and-cheek manner, even though some of the placements, like the infamous McDonald's McFlurrygate incident earlier this year, apparently weren't pay-for-play deals. The latest product to get ironic placement is the Slanket, the forerunner to the Snuggie. In last week's episode, Tina Fey's character, Liz Lemon, was seen sporting the Slanket several times, including once in her office (at 7:44 in the video above), where she says defensively, "It's not product placement. I just like it." (That's apparently true. According to Gizmodo, Fey bought Slankets for everyone on the 30 Rock staff.) The coup de grace, however, is at the end of the episode, where Salma Hayek's character lays into Fey/Lemon with the following oughtta-be classic line: "Lemon, isn't there a Slanket somewhere that you should be filling with your farts." Yet another use for the self-proclaimed "best blanket ever."

—Posted by Todd Wasserman