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April 24, 2009

Make a call on the world's largest cell phone, courtesy of Cricket

Posted on Fri Apr 24 2009

Cricket

Wireless company Cricket is taking mobile technology to the streets with its Guinness-anointed "world's largest cell phone," a replica of a Samsung Messenger that's been powered up with its service and may soon pull up to a plaza near you. Alt-marketing agency Neverstop in Seattle created the tricked-out vehicle, which will call on East Coast destinations such as Baltimore and Washington, D.C., this summer. Visitors can make free unlimited calls and texts on the supersized slider or venture inside the store to participate in text message competitions, access video and music from mounted screens, activate wireless plans and pose in a jumbo Polaroid booth. Photos can be retrieved on the Cricket campaign Web site. The overgrown telephone wasn't the only traffic stopper. While schlepping to Chicago and Philadelphia earlier this year, Neverstop dropped 2,000 wallets containing cards, coupons for deals on wireless plans and, in a few cases, cold, hard cash. Straphangers who spotted fellow commuters reading green newspapers featuring the letter "K" and the campaign URL were handed Cricket-branded subway and train passes.

—Posted by Becky Ebenkamp

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