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April 15, 2009

K-Y's Intense Arousal Gel leaves women speechless in new ads

Posted on Wed Apr 15 2009

Meg Ryan's fake-orgasm scene in When Harry Met Sally always made me squirm. First, because it was so blatantly out of character, and second, because the moans and groans were just too much information. Sometimes, a visual just works best in conveying The Love That Dare Not Shriek Its Name. Please, I'm trying to eat popcorn here.
  Mother in New York created this couples campaign for K-Y Intense, a new Johnson & Johnson product designed to enhance female arousal. A few of the ads feature timid twosome Mr. & Mrs. Mark, a jammies-wearing, self-described "reserved couple" in their boring brown bedroom. They spend a full one-third of the ad shown here in silence, as Mrs. Mark meekly attempts to describe the K-Y Intense experience. Thankfully, the action switches to a shot of her, smiling, in front of some grainy stock footage of a geyser gushing, set to the sounds of smarmy sax. No big whoop, but definitely more likely to draw an "I'll have what she's having" reaction than the aforementioned salami scene.
  In another clip, a slightly more fidgety (frisky?) Mr. Mark feels compelled to mutter a few mouthfuls. "I fold my socks," he says, testifying to his wife's comments about them being reserved. Then blurts out, "She's a screamer!" His Tourette's-style outbursts are interrupted with the quick cut to the geyser and the yakety sax. The ads end with high-speed shots of bouquets blooming and some bit about how Intense is "the only arousal gel proven to intensify female satisfaction."

—Posted by Becky Ebenkamp

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