Heineken's cabbie the first ever to enjoy carload of singing kids

Lest you think Heineken doesn't care about the safety of its consumers, it occasionally comes out with spots like this one from Wieden + Kennedy, wherein a carload of attractive drunks have the foresight to take a cab home. Not only that, they found a cabbie who speaks English and doesn't mind their impromptu karaoke session in the backseat. Yeah, right. The tagline is, "Let a stranger take you home," which is cute but not an effective separation from the brewer's normal marketing fare. Put another way, months of "whoooo beer!" advertising aren't magically negated by one "Well, at least they aren't driving" message from the same company.

—Posted by David Kiefaber