Folgers admits it probably can't beat the 'Wakin' up' campaign

Folger's is re-airing this classic ad from 1998—one of the old "The best part of wakin' up is Folgers in your cup" spots. Oh, joy. The J.M. Smucker Co., which now owns Folgers, resurrected the spot to commemorate their recent acquisition of the coffee brand, and because this year marks the 25th anniversary of the iconic "Wakin' up" theme. Also, as some have pointed out, it's cheaper to recycle old spots and rake in nostalgia points from gullible thirtysomethings than it is to come up with new stuff. Which is fine for wholesome companies like Folgers. But some companies—Goodyear, for example—might be more reluctant to turn back the clock.

—Posted by David Kiefaber