El Pollo Loco and KFC gear up for the great grilled-chicken wars

Holy smoke. The chicken wars have gone up in flames. Flame-grilled chicken restaurant El Pollo Loco has thrown down the gauntlet and challenged its new competitor in the category, KFC, to a taste test. (Yes, the Colonel makes grilled chicken now.) El Pollo Loco CEO Steve Carley issues the challenge in the video shown here. And you will have a chance to compare them. KFC is doling out free, juicy pieces of its new menu item today; El Pollo Loco has its own free giveaway scheduled for Tuesday. This challenge has gone to the, er, birds.

—Posted by Elaine Wong