It must be nice to be a big star like Beyonce. All she has to do is spend a few minutes enjoying a game on a Nintendo DSi, and the next thing you know, people are watching the clip all over the Internet. This ad, which shows the superstar singer sitting on a couch and playing a new game called Rhythm Heaven, has gotten more than 65,000 views so far on YouTube, and it looks like Beyonce didn't even have to break a sweat—a fact that's underscored by a seven-minute "making-of" video (which has also gotten more than 50,000 views) showing Mrs. Hova getting made up and coached a bit on the game and playing with her nephew. Both are great advertisements for Beyonce herself, who comes across as pleasant and un-diva-ish. Good thing the roboglove-clad Sasha Fierce wasn't around to ruin things.
—Posted by Todd Wasserman