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April 01, 2009

April Fool's jokes muted, but a few marketers are up for a laugh

Posted on Wed Apr 1 2009

Organic-air

These aren't the most upbeat of times, which is why you're not seeing a ton of April Fool's activity today. Google, at least, has complied with its not-all-that-funny CADIE, the Cognitive Autoheuristic Distributed-Intelligence Entity, which seems obsessed with pandas and answers your e-mail for you and can automatically ad red-eye to your uploaded photos. And it looks like Whole Foods is doing its thing with a (we think) fake product called Organic Air, which sells for $6.99 and comes in flavors like Sea Breeze, Mountain Wind and Salt & Vinegar. Hey, 20 years ago people thought selling bottled water was a joke, too.

—Posted by Todd Wasserman

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