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April 02, 2009

Amstel brings awesome, dangerous 10-person beer bike to U.S.

Posted on Thu Apr 2 2009

Amstel-beer-bike

Those crazy Dutch. Not only do they have hash bars and street urinals, they also have "beer bikes." Amstel Light's contraption is essentially a rolling bar that includes a working tap when stationary. After the 8-10 riders have had their fill of their light beer, they must peddle in unison to get the beer bike rolling. (Not an easy task, one would think.) The bikes are part of the brand's continued effort to "bring a taste of Amsterdam to America" under its "One dam good bier" campaign. Fortunately, there is a driver on board who steers the vehicle and who presumably hasn't had any imported beer or hash.

—Posted by Kenneth Hein

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