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March 20, 2009

Trojan thrilled it can finally use the phrase 'stimulus package'

Posted on Fri Mar 20 2009

Marketers find the phrase "stimulus package" hard to resist. So far, Kraft, Valpak and the Mohegan Sun casino have all put their own spin on the term. But no one has done so with the panache of Trojan condoms, which is rolling out this spot titled "Hard Times." It's worth transcribing the voiceover verbatim: "To help America cope with these tough economic times, we put forth our own stimulus package, the Trojan Pleasure Pack. Because we believe we should ride out these hard times together." Double entendres don't get much better than this.  

—Posted by Todd Wasserman

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