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March 11, 2009

Snickers kindly asks you to start speaking like a blithering idiot

Posted on Wed Mar 11 2009

Snickers

Snickers has been making up funny words for its advertising for a couple of years. But now the habit is being formalized with the new "Snickers Speak" campaign from TBWA\Chiat\Day New York, which encourages you to learn "Snacklish." Adland has a bunch of the ads here, showing the distinctive blue, red and white bold-type logo now spelling out a series of puns aimed at the average working/schooling American. These ads are all over the subway cars here in New York, enticing me to "Take night classes at the CHEWNIVERSITY," "Pledge SIGMA NOUGAT" and "Enroll at CITY CHOCOLLEGE." And enticed I often am, heading to take a midterm exam on an empty stomach. Non-collegiates, meanwhile, are encouraged to "File for workman's CHOMPENSATION" or simple "NOUGETABOUTIT."
  If you love it enough, friend it on Facebook, leave it messages, and make your own Snacklish-like logo here (and post it wherever you want). Stay away from words like "NUTSRAWESOME," though. Some people haven't heard about the campaign yet.

—Posted by Yana Polikarpov

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