First there was the Fake Steve Jobs, then the Fake Steve
Ballmer and there was even a fake version of Adweek’s Brian Morrissey for a
while. But perhaps no one in the marketing world attracts as many fake
doppelgangers as Seth Godin. Godin does not actually Twitter ("I'd be on it all
day," says Godin, who adds that he has had ADD all his life), but he frequently has to
contact Twitter to eliminate Seth imposters. There are currently at least two,
including Seth_Godin, who has more than 7,000 followers and only one post,
which directs readers to a URL where they can get Godin’s ebook Tribes. While
that one seems relatively innocuous, a self-proclaimed fakeSethGodin features a
Photoshopped picture of Godin (or maybe Star Trek's Jean-Luc Picard) extending his middle finger and appears to be a
spambot that posts the same three or four updates in perpetuity. "I can’t see why anyone would want to follow him," Godin says.
—Posted by Todd Wasserman
