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March 23, 2009

Mountain Dew switches over from 'Halo 3' to 'World of Warcraft'

Posted on Mon Mar 23 2009

Mdww

Mountain Dew will launch two limited-edition World of Warcraft Game Fuel beverages this summer: Alliance Blue ("wild fruit" flavor) and Horde Red ("citrus cherry" flavor). Game Fuel is the name of the Mountain Dew brand targeted specifically at gamers. The first Game Fuel beverage, also a citrus cherry flavor, was released in 2007 to promote Halo 3. Though it's switched games, it's nice that the PepsiCo brand continues to recognize one of its more loyal consumer bases. Other products should follow suit. Deodorants need not apply.

—Posted by David Kiefaber

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