If Jon and Kate split up, who will take care of all the sponsors?

Well, it's not like regular BrandFreak readers didn't see this coming. Apparently, Jon Gosselin has just about had it with Kate, according to reports. The two head the darling household of the TLC reality show Jon & Kate Plus Eight. Kate has been a lightning rod for attention. Our earlier posts about her continued dealings with Kmart and Procter & Gamble as a brand spokeswoman created an outcry. An apparent legion of people view Kate as a child exploiter and bitchy gold digger. They've even gone so far as to insult her hair. Kmart didn't blink, however, when asked about using her as a spokeswoman again, and neither did Procter & Gamble. If the marriage falls to pieces (as well as the show), that would surely test those companies' loyalty for real.

—Posted by Kenneth Hein